At Facebook’s developer conference F8, Messenger is expected to announce new ways for users to discover businesses on the platform. Messenger’s latest approach internally to its personal assistant M provides clues as to its potential strategy, as it tries to understand a narrower set of circumstances in which users have “intent” to buy things.
WhatsApp, the Facebook-owned instant messaging app, is working on a new platform targeted at small businesses, and will use India as the testing ground for the global launch of a product it sees as a potential money spinner.
‘WhatsApp for Business,’ meant for commercial messaging through which WhatsApp wants to make money, is still in the design and testing phase. The platform is largely targeted at India, where WhatsApp has 200 million users.
There are many approaches to social media marketing, but most rely on one-way communication, with brands and businesses blasting out messages, promoted or otherwise, hoping to reach their target audience. However, chat bots could provide a more interactive and personalized experience. A study from Retale, a provider of location-based mobile advertising, examines how consumers are already reacting to the use of chat bots.
Over the last couple of years, Google has been working with hundreds of carriers and manufacturers around the world to bring the text message into the 21st century. Using a standard called Rich Communications Services, the group plans to make a texting app that comes with your phone and is every bit as powerful as those dedicated messaging apps. This would make all the best features available to everyone with an Android phone.