Thomson, part of TUI UK & Ireland, the UK’s largest tour operator, is trialing a new travel search tool, which uses IBM’s services to provide what is being called a ‘smart chatbot’ to provide travel advice.
In this use case, Thompson has worked with IBM to build a chatbot that interacts with consumers to provide real-time search results on travel destinations and holiday inquiries such as:
I want to visit local markets.
I want to go on an adventure to see exotic animals
I want to go on a cultured holiday with relaxation time.
A new report from BI Intelligence investigates how brands can monetize their chatbots by tailoring existing models. It also explores various ways chatbots can be used to cut businesses' operational costs. Some key findings: Chatbot adoption has already taken off in the US with more than half of US users between the ages of 18 and 55 having used them, according to exclusive BI Intelligence survey data.
Chatbots boast a number of distinct features that make them a perfect vehicle for brands to reach consumers. These include a global presence, high retention rates, and an ability to appeal to a younger demographic.