Unilever-owned oral care brand Signal Pepsodent has developed a Facebook bot that looks to encourage kids to brush their teeth by drip feeding them cartoons.
The interactive storytelling platform makes use of Facebook's Bots on Messenger service and was created by R/GA London as part of a wider behaviour-changing campaign. Dubbed 'Little Brush, Big Brush', the push comprises access to a free 21-episode animations which aims to inspire parents and children to brush their teeth together and develop good brushing habits for life.
ShopBot bot (say that three times fast), from eBay. Debuting today on Facebook Messenger, this bot is aimed at helping consumers narrow down the best deals from eBay’s over a billion listings, the company says.
eBay claims that shopping bots can help at times when consumers’ needs aren’t fully met by traditional search engines, and can fill in the gaps where human experts aren’t available.
That could be true in some distant future, but today’s lineup of shopping assistants have felt cumbersome and clunky – you may be chatting with a slightly smarter machine, but not one that can have a true conversation. And it’s not clear that they’re in any way more efficient than performing searches and browsing shopping websites yourself.