The “build a website from your browser” pitch is not enough to attract non-technical business owners who have no interest in becoming their own web designers. The chatbot bet is that the full-service, i.e. “do it for you,” model is a better approach than asking small-business owners to do all the hard work themselves.
In addition to providing human expertise, these startups are employing new AI and chatbot technologies to optimize the website-building process. The goal is to provide enough time savings and professional design support to lift the burden off the small business owner, making them more satisfied and more likely to stick with the service.
These days, everyone seems to want their interface to talk. The tricky part is designing a talking interface that will: sound authentically like your business, enhance your customer’s experience with your business, provide a valuable service to your customers, advance your business goals, avoid being a creepy uncanny valley-ish clown. Here are 5 tips to help you think about bot design.
The Author's bot, which connects to a corporate Facebook Messenger page, took several tries to get right. This attempt at bot creation offered a good taste of what bots can do, what they can't, and what marketers will need to overcome in the short term.
The internet and smartphone revolution has given us incredible powers, but it has undoubtedly made our lives more complex. From checking our social feeds to replying to that important message from a friend; from placing an order for dinner to finding a logo designer — every task is full of decision trees that fuel our anxiety and create overwhelming inefficiency.
Bots, and conversational interfaces challenge us to design more humane experiences for billions of users.